1. Who We Are
FurryLiving is a brand owned and operated by Tanagra Industries, a partnership firm registered under the Indian Partnership Act 1932, with its principal place of business at Tanagra Industries, Udhyog Nagar, Basni, Jodhpur, Rajasthan 342005 ("FurryLiving", "we", "us", or "our").

As the operator of furryliving.in, FurryLiving is the Data Fiduciary within the meaning of the Digital Personal Data Protection Act 2023 and the body corporate within the meaning of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules 2011.

Privacy contact: gautam@furryliving.in · +91-9116121323 · Monday to Friday, 10 AM to 6 PM IST


2. Scope of This Policy

This Privacy Policy describes how FurryLiving collects, uses, stores, shares, and protects personal information when you:

- Visit or browse furryliving.in
- Create an account or make a purchase
- Contact us via email, phone, or WhatsApp
- Subscribe to marketing communications
- Interact with FurryLiving on social media platforms

This policy does not apply to information collected by third-party websites or platforms that you access via links on our site. Please review the privacy policies of those platforms independently.


3. What Personal Data We Collect and Why

We collect only the data we need to serve you. The following describes the categories of personal data we collect, what specifically is included, and the purpose for which it is used.

Identity & contact data includes your full name, email address, phone number, and delivery address, and is collected to fulfil orders, send shipping updates, and respond to enquiries. Pet details such as pet name, species, and approximate age or size (provided voluntarily) are collected solely to personalise product recommendations and are not shared with any third party. Transaction data covers order items, amounts paid, and payment method type (not card numbers), and is used to process purchases, issue refunds, and for GST compliance. Account data includes login credentials (hashed), order history, and saved preferences, used to manage your account and provide order history. Technical data such as IP address, browser type, device type, pages visited, and session duration is collected for website security, analytics, and performance optimisation. Marketing data covering email, SMS, and WhatsApp opt-in status and campaign interaction is used to send marketing communications where you have consented. Communications data, meaning emails, WhatsApp messages, or calls made to customer care, is used to resolve your query and maintain a record of support interactions.

We never collect or store full credit card or debit card numbers on our own servers. All payment data is processed directly by Razorpay Software Pvt. Ltd. under their own security and compliance framework.

How we collect data

- Directly from you: when you place an order, create an account, contact us, or complete a form
- Automatically: through cookies and tracking technologies as you browse the website (see Section 5)
- From third parties: delivery status updates from Delhivery/Blue Dart/other logistics providers; payment confirmation from Razorpay


4. Legal Basis for Processing

We process your personal data on the following legal grounds:

- Contract performance: Processing necessary to fulfil your order, arrange delivery, process payment, and manage returns.
- Consent: Marketing communications (email, SMS, WhatsApp); advertising cookies (Meta Pixel); optional analytics. You may withdraw consent at any time.
- Legal obligation: Retention of transaction records for GST compliance under the Central Goods and Services Tax Act 2017 and Income Tax Act 1961.
- Legitimate interest: Website security, fraud prevention, and improving our services — where these interests do not override your privacy rights.


5. Cookies and Tracking Technologies

Cookies are small text files stored on your device when you visit a website. We and our technology partners use cookies and similar technologies (including pixels and web beacons) to operate the website, measure performance, and deliver relevant advertising.

Essential cookies are set by FurryLiving and Shopify Inc. for session management, shopping cart, checkout, and fraud prevention, and are retained for the session only or up to 1 year. Analytics cookies are set by Shopify Analytics to track page views, traffic sources, and user behaviour on site, and are retained for up to 12 months. Advertising cookies are set by Meta Pixel (Meta Platforms Inc.) for ad campaign measurement, conversion tracking, and retargeting audiences, and are retained for up to 180 days. Social media cookies are set by Meta Platforms Inc. and Google LLC for social sharing buttons and embedded content from Instagram and YouTube, and are retained per each platform's own policy.

Meta Pixel — important disclosure

We use the Meta Pixel, a tracking technology provided by Meta Platforms Inc. (parent company of Facebook and Instagram). When you visit furryliving.in, the Meta Pixel:

- Records page views, product views, add-to-cart events, and purchase completions
- Transmits this data, along with your IP address and device identifiers, to Meta's servers in the United States
- Allows us to measure the effectiveness of our advertising campaigns on Facebook and Instagram
- Enables us to show you relevant FurryLiving advertisements when you use Meta's platforms

If you are logged into a Meta platform (Facebook, Instagram, WhatsApp) while browsing our site, Meta may link your browsing behaviour to your Meta identity. FurryLiving does not control this linkage — it is governed by Meta's own privacy policy and terms of service.

Managing cookies

- Most browsers allow you to refuse or delete cookies through their settings. Doing so may affect your experience of the website (e.g., the shopping cart may not function correctly).
- You can opt out of Meta's advertising tracking via your Facebook/Instagram account settings under Ad Preferences, or via the Digital Advertising Alliance opt-out at optout.aboutads.info.
- Shopify analytics cookies can be declined by adjusting your browser settings or via your Shopify account preferences. Essential cookies required for checkout and cart functionality cannot be declined as they are necessary for the website to operate.


6. How We Use Your Personal Data

We use your personal data for the following purposes:

Order fulfilment

- Process and confirm your order
- Arrange delivery through Delhivery/Blue Dart/other logistics providers and provide tracking updates
- Process payments through Razorpay
- Handle returns, replacements, and refunds in line with our Returns Policy

Account management

- Create and maintain your FurryLiving account
- Provide order history and saved preferences
- Enable faster checkout on future purchases

Customer support

- Respond to your queries via email, phone, or WhatsApp
- Maintain a record of support interactions for continuity and quality

Marketing and communications (with your consent only)

- Send promotional emails about new products, offers, and seasonal campaigns
- Send SMS or WhatsApp messages where you have opted in
- Show you personalised FurryLiving advertisements on Facebook and Instagram via Meta Pixel

Service improvement

- Analyse website traffic and usage patterns to improve product pages and navigation
- Detect and prevent fraud, security breaches, and abuse of the platform
- Evaluate the effectiveness of our marketing campaigns

Legal compliance

- Retain transaction records for the periods required by GST and income tax law
- Respond to lawful requests from regulatory authorities or courts


7. Who We Share Your Data With

We do not sell your personal data. We share it only in the circumstances described below, and only to the extent necessary.

Razorpay Software Pvt. Ltd. acts as our payment processor; we share customer name, contact details, and order amount with them, and they are located in India (AWS). Delhivery, Blue Dart, and other logistics providers handle order logistics and delivery; we share the customer's name, phone number, delivery address, and order ID with them, and they operate within India. Shopify Inc. is our website hosting, checkout platform, and analytics provider; we share all site interaction data, IP address, order data, and customer account data with them, and they are located in Canada and the United States. Meta Platforms Inc. receives page events, IP address, and device identifiers through the Meta Pixel for advertising and retargeting purposes, and is located in the United States. WhatsApp (Meta Platforms) serves as a customer support channel; support conversation content is shared through this platform, which is also operated in the United States.

Other disclosures

- Legal requests: We will disclose personal data to law enforcement, courts, or regulatory authorities when required by a lawful order or legal obligation.
- Business transfer: If FurryLiving is acquired by or merged with another entity, customer data may be transferred as part of that transaction.
- Fraud prevention: We may share data with fraud prevention services where necessary to protect the business and our customers.


8. Cross-Border Data Transfers

Some of our technology partners process personal data on servers located outside India, including in the United States and the European Union. Specifically:

- Meta Platforms Inc. (Meta Pixel, WhatsApp): data transferred to the United States
- Shopify Inc. (website hosting, checkout, and analytics): data processed in Canada and the United States. Shopify is SOC 2 Type II certified and compliant with applicable data transfer frameworks.

Where data is transferred outside India, we rely on our technology partners' own data transfer mechanisms, including Standard Contractual Clauses and privacy certifications applicable in their jurisdictions. FurryLiving will update its cross-border transfer framework as and when the Digital Personal Data Protection Act 2023 rules on cross-border transfers are notified by the Government of India.

If you prefer not to have your data transferred outside India, please do not use the Website, or contact us at gautam@furryliving.in to understand your options.


9. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purpose for which it was collected, and in any case for the minimum period required by applicable law.

Order and transaction records are retained for 7 years from the date of transaction for GST and Income Tax compliance (mandatory). Account data is retained for the duration of the account plus 2 years after closure for dispute resolution and audit purposes. Pet data is retained for the duration of the account and is deleted on account closure, as it is used solely for personalisation. Marketing preferences and opt-in records are retained until withdrawal of consent plus 3 years, as evidence of consent in case of query. Technical and analytics data is retained for up to 12 months in line with Shopify Analytics' standard cycle. Meta Pixel event data is retained per Meta's data retention policy (up to 180 days on FurryLiving's end) for ad measurement and is controlled via Meta Events Manager. Customer support communications are retained for 3 years from the date of last interaction for dispute resolution.

After the applicable retention period, data is securely deleted or anonymised. Anonymised data (from which you cannot be identified) may be retained indefinitely for aggregate analytics.


10. How We Protect Your Data

FurryLiving implements reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These include:

- Encryption of data in transit using HTTPS/TLS on all pages
- Website and checkout infrastructure hosted on Shopify's SOC 2 Type II certified platform
- Payment processing exclusively through Razorpay, which is PCI-DSS certified
- No storage of complete payment card details on FurryLiving's own systems
- Access to customer data restricted to personnel who need it to perform their role

While we take all reasonable precautions, no method of transmission over the internet is completely secure. We cannot guarantee the absolute security of data transmitted to our site.

Data breach notification

In the event of a personal data breach that is likely to result in risk to your rights, FurryLiving will notify you and the relevant authorities in accordance with the Digital Personal Data Protection Act 2023 and any applicable rules, within the timeframes prescribed by law. Notification will be sent to the email address associated with your account.


11. Children's Privacy

FurryLiving's website and services are not directed at children under 18 years of age. We do not knowingly collect personal data from minors without verifiable parental or guardian consent, as required by Section 9 of the Digital Personal Data Protection Act 2023.

If we become aware that personal data has been collected from a minor without appropriate consent, we will delete that data promptly. If you believe a minor's data has been submitted to us without consent, please contact us at gautam@furryliving.in.

The Meta Pixel is active on our website. Meta's own policies restrict behavioural advertising targeting of users under 18. FurryLiving does not configure Meta Pixel to target minors.


12. Your Privacy Rights

Under the Information Technology (SPDI) Rules 2011 and the Digital Personal Data Protection Act 2023, you have the following rights in relation to your personal data:

Right to access

You may request a copy of the personal data FurryLiving holds about you. We will respond within 30 days of a verified request.

Right to correction

You may request correction of personal data that is inaccurate, incomplete, or out of date. You can also update most account details directly in your FurryLiving account.

Right to erasure

You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, or where you withdraw consent and no other legal basis for processing applies. Data required by law to be retained (e.g., GST records) cannot be deleted until the applicable retention period expires.

Right to withdraw consent

Where processing is based on your consent (marketing communications, advertising cookies), you may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal. Withdrawal of marketing consent does not affect your ability to make purchases.

Right to nominate (DPDP Act 2023)

Once the relevant rules under the DPDP Act 2023 are notified, you will have the right to nominate another person to exercise your privacy rights on your behalf in the event of your death or incapacity. We will implement this right as required by law.

How to exercise your rights

To exercise any of the above rights, write to us at gautam@furryliving.in with the subject line "Privacy Rights Request" and include your name, contact details, and a description of your request. We may ask for verification of your identity before processing the request.

We will acknowledge your request within 48 hours and respond substantively within 30 days.


13. Marketing and Communications Preferences

We will only send you marketing communications where you have opted in. You may withdraw consent at any time using any of the following methods:

- Email: click the unsubscribe link in any FurryLiving marketing email
- SMS: reply STOP to any marketing SMS from FurryLiving
- WhatsApp: send STOP to our WhatsApp number (+91-9116121323)
- Email: write to gautam@furryliving.in requesting removal from marketing lists

Withdrawal of marketing consent will be actioned within 5 working days. You will continue to receive transactional communications (order confirmation, shipping updates, return status) regardless of your marketing preferences, as these are necessary for contract performance.

FurryLiving will not send promotional communications to telephone numbers registered under the TRAI DND/DNC/NCPR registry without a valid, specific opt-in consent recorded and uploaded to the DLT portal in compliance with the Telecom Commercial Communications Customer Preference Regulations 2018.


14. Social Media and Third-Party Platforms

FurryLiving has a presence on Instagram, Facebook, YouTube, and WhatsApp. If you interact with us on these platforms, your interaction is governed by the privacy policies of those platforms, which FurryLiving does not control.

Social media sharing buttons and embedded content on furryliving.in may allow the respective platforms (Meta, Google) to collect data about your visit, even if you do not click on those buttons. This is standard browser behaviour and is not controlled by FurryLiving.

If you contact us via WhatsApp, please be aware that WhatsApp is operated by Meta Platforms Inc. and your conversation is subject to Meta's privacy terms. If you prefer a channel that does not involve Meta's infrastructure, please email us at info@furryliving.in.


15. Third-Party Websites

The Website may contain links to third-party websites. Clicking these links will take you away from furryliving.in. FurryLiving does not control the privacy practices of third-party websites and is not responsible for their content or privacy policies. We recommend reviewing the privacy policy of any site you visit.


16. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices, technology, or applicable law. The "Last Updated" date at the top of this document indicates when the most recent changes were made.

Material changes — such as new categories of data collected, new third-party processors, or changes to your rights — will be communicated via email to registered users and by a notice on the Website for at least 30 days before taking effect. Continued use of the Website after notice of a material change constitutes acceptance of the updated policy.

We will update this policy specifically when: (a) the Digital Personal Data Protection Act 2023 implementation rules are notified by the Government of India; and (b) any changes are made to our technology stack that affect data collection or sharing.


17. Digital Personal Data Protection Act 2023

India's Digital Personal Data Protection Act 2023 (DPDP Act) received Presidential assent on 11 August 2023. The Act establishes a comprehensive framework for the protection of digital personal data in India, including obligations on Data Fiduciaries (such as FurryLiving) regarding consent, data principal rights, data localisation, and breach notification.

While the implementation rules under the DPDP Act are still being finalised by the Government of India, FurryLiving is actively preparing for compliance. The practices described in this policy are aligned with the principles of the DPDP Act to the extent practicable before the rules are notified. This policy will be updated promptly once the rules are in force.

Key DPDP Act rights you will have once the rules are notified include: the right to access a summary of personal data processed; the right to correction and erasure; the right to grievance redressal; and the right to nominate a representative. These rights are described in Section 12 above and will be fully operationalised when required.


18. Grievance Redressal

For any question, concern, or complaint regarding this Privacy Policy or FurryLiving's data practices, please contact our Privacy Grievance Officer:

Email: gautam@furryliving.in
Phone: +91-9116121323
Address: Tanagra Industries, Udhyog Nagar, Basni, Jodhpur, Rajasthan 342005
Hours: Monday to Friday, 10:00 AM to 6:00 PM IST

We will acknowledge your complaint within 48 hours and resolve it within 30 days of receipt, in accordance with the Information Technology Act 2000 and applicable rules.

If you are not satisfied with our response, you may approach the Data Protection Board of India (once constituted under the DPDP Act 2023), or file a complaint with the relevant authority under the Consumer Protection Act 2019.

FurryLiving · info@furryliving.in · +91-9116121323 · furryliving.in

India's first premium pet furniture store